ENX Magazine Business Profile 2014

ISI Logo

Impression Solutions Inc. is a value-add distributor of printing and imaging solutions. ISI offers their dealers, resellers and their end users unparalleled service and support as an OEM full line authorized distributor of the Kyocera and OKI monochrome and color printers, multi-function units, printer accessories, printer supplies and customized printing solutions. ISI maintains a full inventory of over 2,200 SKUs of printer products ready for same day shipment from their 35,000 sq feet of warehousing space in their Columbus, MS and Reno, NV distribution centers

Ray Looney and Lance Moore

In 2000, owner Ron Harper founded Impression Solutions, Inc. using his expertise gained in the IT integration industry. The relationship with Kyocera has a direct link to meeting the needs of a customer. VP Sales Manager Ray Looney explains, "ISI was created out of the growing need of our IT customers asking us to create special printing programs on their connected equipment. In the late 1990’s one of our large IT clients asked us to modify the Kyocera Prescribe program to print specialized forms, invoices, packing slips, letterhead and other commonly used pre-printed forms."

The more the ISI staff worked with the Kyocera hardware, the more impressed their sales and technical staff was with these printers. The cost per click was much more economical than HP or other leading printer brands. The Kyocera hardware was very durable and easy to service, providing superior print quality with extended use cycles for the consumable parts and supplies. Soon a formal distribution relationship was formed. Today ISI is the largest wholesaler of Kyocera Products in the USA. ISI stocks a full inventory of Kyocera printers, MFPs, parts and supplies, ready for immediate shipping to their resellers.

ISI partners with their resellers and independent dealers to provide:
  • Extensive Phone Support
  • Multiple Product Line Support
  • Depot Repair
  • Advanced Printer Exchange
  • Nationwide Sales and Service Support Network
  • Custom Prescribe Solutions
  • Network Integration Support
  • Line Printer Replacement Solutions
  • Form Creation / Implementation
  • Special Media Testing
  • Machine Pre-configurations

Impression Solutions maintains Kyocera’s only wholesale printer configuration center. Imagine the possibilities of having an authorized wholesale distributor of Kyocera printers able to drop ship your printer order directly to your customer, already set up for plug-in installation. Impression Solutions offers their resellers pre-customized configurations with installed toner, IP address, upgraded memory, cables and the reselling dealer’s customized printed material; all for an additional $20 over extremely competitive wholesale printer pricing.

Impression Solutions got involved with OKI because many of their IT solutions clients were requesting IT support on a full line of OKI color printers. OKI provides brilliant colors, durability, and easy to service hardware at very affordable pricing on both hardware and color toner. The ISI sales and technical staff were very impressed with the entire line of OKI color printers. ISI listened to their clients that were already buying and using the OKI printers. They started talking with OKI and became an authorized distributor of an extend line of OKI’s most popular printers in 2013.

VP of Sales Ray Looney believes, “As the premier authorized distributor of OKI and Kyocera printers, ISI offers the two best functional and economical brands of monochrome and color printers in today’s market at or below manufacturer wholesale direct pricing. Additionally, Impression Solutions provides a full range of service, financing, flooring, GE Capital leasing, and marketing support; all with no required quotas.”

When Ray was asked, “What do you consider a big printer sale?” Ray quickly explained with a smile in his voice. “We have 500+ machine pre-configured printer deals as well as single unit sales. If it is a big deal to the reselling buyer, it is a big deal to us. ISI sold about $40,000,000 worth of products last year. The average cost of each piece of equipment we sell is $619. We recently helped roll out a $3,400,000 Kyocera deal. We treat each transaction with respect and appreciation.”

Ray continues, “We have ISI sales representatives that travel across the USA meeting with our resellers on a daily basis. Each is an experienced former independent dealership owner who knows what it takes to run a profitable dealership.  ISI understands the importance of building a business relationship that is mutually beneficial. We offer our resellers a Marketing Development Fund, hardware rebates, monthly product promotions and enterprise level considerations.”

Impression Solutions resellers receive access to the most highly trained printer technical support staff in the industry. To serve our reseller’s best interests, Impression Solutions support technicians specialize in printer vertical and integrated solutions across a complete range of product lines. They also have priority manufacturer access so you receive the most responsive technical support possible. ISI understands that strong support allows for continued growth.

ISI ServiceISI’s Certified Technical Engineers handle anything from form design and implementation to data manipulation. They also can preload SharePoint, Prescribe, personalized forms and conversions or other modifications that fulfill the client’s needs. ISI technical engineers also travel to implement solutions for our resellers and dealers. Imagine the time and money a reselling dealer saves by having hours of shop setup being done in advance by Kyocera’s largest distributor of printers. ISI currently has shipped Kyocera and OKI printers to all 50 states and is supporting the day-to-day technical needs of their resellers.   

ISI’s unique help desk has 6 full time, certified, experienced hands-on support staff to assist their resellers. The help desk staff is situated in a test lab with every make and model of equipment that ISI sells. With dozens of printers within reach and thousands of hours of hands- on training and experience, the ISI help desk staff maintains a 78+% real time fix rate when talking with their reseller dealers’ technical staff in the field or their end user customers.   

If an in-field technical challenge cannot be successfully resolved over the phone, ISI also offers depot repair service or their exclusive ISI Advanced Exchange Printer Program. Using the Depot Repair Plan, the end user’s printer is sent to ISI for repair. Normally, the unit will be repaired and shipped back to the end user or reseller within one business day. The Advanced Exchange plan allows for an ISI technician to speak with the end user or reseller. If the hardware problem could not be resolved over the phone, a similar equipment exchange can be immediately shipped for next business day delivery.

ISI CSR     ISI CSR     ISI Service

Impression Solutions understands that their success is based solely on the growth and profitability of their reselling dealers and wholesale buyers. Over the years, ISI has built a solid reputation as a partner for their customers and vendors. ISI strives to continue to provide new, innovative ways to strengthen these partnerships while delivering unsurpassed levels of customer support and satisfaction. Partnering with ISI leaves a Lasting Impression and provides the resellers with the Power of Yes.

ISI Warehouse

Impression Solutions, Inc.
401 Yorkville Road East
Columbus, MS 39702

866.275.9213 or 662.329.5250

662.245.1170 fax

www.impressionsolutions.com

sales@impressionsolutions.com


Call ISI today at 1-866-275-9213

sales@impressionsolutions.com