The A3 printer has long been a stalwart in the business world, excelling at managing larger paper sizes up to 11 x 17 inches and accommodating an array of paper types with ease. Renowned for its versatility, the A3 printer has been a reliable workhorse, meeting the diverse printing needs of businesses across various industries.

However, in today’s business environment, the A4 has become an attractive option over the A3 for businesses and is outselling them by a wide margin. Often referred to as a “desktop device,” the A4 printer seamlessly integrates into workspaces of all sizes, offering convenience and practicality. Its adaptability, coupled with cost-efficient performance, makes it a preferred choice for businesses seeking to streamline everyday document printing tasks with ease and reliability.

Here are the top 4 reasons the A4 is outselling the A3:

1. Less service needed: A global study found that A4 devices require fewer service calls compared to larger A3 devices. This could be due to the smaller size and simpler mechanisms of A4 devices, resulting in lower maintenance requirements. 

2. More features: A4 devices offer a range of features that were previously only available on A3 devices. This includes advanced functionalities like stapling, folding, punching, and stacking, making A4 devices more versatile and attractive at a lower price point. 

3. Smaller and more compact: A4 devices are smaller and more compact than A3 devices, making them a suitable option for offices with limited space. The smaller size also allows for easier integration into existing workflows and setups.

4. Cost-effectiveness: A4 devices often come at a lower price point compared to A3 devices. The availability of advanced features on A4 devices at a more affordable price makes them an attractive choice for businesses looking to optimize their budget without compromising functionality.

The surge in A4 technology’s popularity is propelled by consumer demand. With the escalating shift towards remote workspaces and digital transformation, the A4 class remains the favored option.

Here at Impression Solutions, we are proud to specialize in A4 imaging devices. Want to learn more? Download our ebook The Rise of the A4, or contact us here!

About ISI

Impression Solutions Inc. is a value-add, full-service distributor of printing and imaging solutions. ISI offers their dealers, resellers and their end users unparalleled service and support as an OEM full-line authorized distributor of Kyocera monochrome and color printers, MFPs, Wide Format Printers, printer accessories, printer supplies and customized printing solutions. 

Recent launches include Virtual Inventory Services and IS Docs, a turnkey Document Management program for Imaging Dealers to grow their monthly recurring revenues (MRR). 

ISI maintains a full inventory of over 2,200 SKUs of printer products ready for same-day shipment from their 35,000 square feet of warehousing space in 5 distribution centers from coast to coast.