As traditional print revenues decline for imaging dealers, selling wide format printers offers a compelling opportunity to diversify their offerings and tap into lucrative markets. Let’s explore 10 in demand wide format applications that imaging dealers can leverage to offset their own diminishing print revenues.
1. Architectural and Engineering Blueprints: Wide format printers capable of producing precise CAD drawings, site plans, and construction documents are essential for architecture and engineering firms. By selling these printers, dealers can establish long-term relationships with these sectors, leading to ongoing supply and service contracts.
2. Indoor and Outdoor Signage: Retail stores, event organizers, and marketing agencies require high-quality signage. Dealers can boost revenues by selling printers that produce eye-catching banners, posters, and point-of-sale displays, along with associated supplies and maintenance services.
3. Vehicle Wraps: The growing mobile advertising market presents an opportunity for dealers to sell specialized wide format printers and materials for vehicle wrap production, opening up a new revenue stream.
4. Trade Show Graphics: As in-person events return, dealers can capitalize on the surge in demand for trade show displays by offering printers capable of producing large-scale backdrops and booth graphics quickly and with high visual quality.
5. Fine Art Reproduction: Selling wide format printers with advanced color management capabilities to artists and galleries can lead to lucrative, ongoing relationships for supplies and technical support.
6. Textile Printing: By offering printers capable of fabric printing, dealers can tap into the fashion, home decor, and soft signage markets, diversifying their customer base and revenue sources.
7. Wallcoverings and Murals: Wide format printers that produce large-scale murals and wallcoverings can help dealers break into the interior design and corporate branding markets, offering new sales opportunities.
8. Floor Graphics: Selling printers and materials for durable, large-scale floor decals allows dealers to cater to various industries such as retail, healthcare, and education, expanding their market reach.
9. Window Graphics: Printers capable of producing perforated vinyl for windows present dealers with opportunities to serve retail, corporate, and automotive sectors, increasing their product range and potential customer base.
10. Backlit Displays: Offering printers that create high-quality backlit displays for advertising can set dealers apart in the competitive signage market, leading to premium sales and service contracts.
By focusing on these wide format applications, imaging dealers can offset their declining traditional print revenues and position themselves for growth. Selling these printers not only provides immediate revenue from equipment sales but also opens up ongoing income streams through supplies and media sales, maintenance contracts, and technical support services.
The versatility of wide format printing allows dealers to expand their customer base across different industries, reducing reliance on traditional print markets. Moreover, as businesses increasingly bring printing in-house, dealers can establish themselves as essential partners by providing the right equipment, supplies, and expertise.
This approach transforms the dealer’s role from a print provider to a comprehensive solutions partner, ensuring long-term business relationships and a steady revenue flow. By embracing wide format printing technology, imaging dealers can adapt to the changing market, diversify their income sources, and secure their position in the evolving print industry landscape.
About ISI
Impression Solutions Inc. is a value-add, full-service distributor of printing and imaging solutions. ISI offers their dealers, resellers and their end users unparalleled service and support as an OEM full line authorized distributor of Kyocera monochrome and color printers, MFPs, Wide Format Printers, printer accessories, printer supplies and customized printing solutions.
Recent launches include Virtual Inventory Services and IS Docs, a turnkey Document Management program for Imaging Dealers to grow their monthly recurring revenues (MRR).
ISI maintains a full inventory of over 2,200 SKUs of printer products ready for same-day shipment from their 35,000 square feet of warehousing space in 5 distribution centers from coast to coast.
