The wide format printing market continues to expand, with projected growth reaching over 13 billion by 2032. For resellers, this means unprecedented opportunities to capture market share across different industries. Let’s dive into the sectors where your customers can maximize their ROI with wide format printing solutions.
Manufacturing & Industrial
Manufacturing facilities require large-format printing for their operations. From technical drawings and engineering documents to quality control documentation, these environments demand precision and durability. Your manufacturing customers need printers that can handle continuous output while maintaining accuracy down to the smallest detail.
Key selling points: Wide format printers deliver crystal-clear technical specifications, reducing costly errors in production. Plus, with automated features, manufacturers can print high volumes of documentation without sacrificing quality or speed.
Architecture & Construction
Construction sites and architectural firms rely on accurate, large-scale prints daily. Blueprint printing remains a cornerstone of these industries, but modern wide format printers offer so much more. High-resolution site plans and 3D renderings help firms win bids and execute projects seamlessly.
Your construction clients need printers that can handle multiple material types and sizes. Whether it’s weather-resistant plans for job sites or glossy renderings for client presentations, versatility is key.
Retail & Marketing Agencies
Retail environments demand eye-catching graphics that drive sales. Marketing agencies need quick-turnaround capabilities for client campaigns. Wide format printers deliver both, offering vibrant colors and sharp images across various materials.
From window displays to in-store signage, these clients need solutions that maintain color consistency and durability. Focus on printers that offer color matching capabilities and support diverse media types – from adhesive vinyl to fabric banners.
Events & Entertainment
The events industry operates on tight deadlines with little room for error. Whether it’s trade show displays, concert backdrops, or conference signage, these clients need reliable, fast-output solutions. Highlight printers that offer quick turnaround times and consistent quality, even for last-minute requests.
Transportation & Fleet Management
Fleet graphics and vehicle wraps are a growing market segment. These applications require printers capable of producing weather-resistant, long-lasting graphics that maintain vibrancy despite constant exposure to the elements.
Selling point: Modern wide format printers offer a large range of colors and improved adhesive compatibility, ensuring graphics that last longer and look better – crucial for fleet managers watching their bottom line.
Education & Research
Educational institutions need cost-effective solutions for producing teaching materials, research posters, and campus signage. Wide format printers offer the perfect balance of quality and economy, allowing schools to produce professional materials in-house.
Emphasize printers that offer easy operation and reliable performance, as educational facilities often have multiple users with varying technical expertise.
Real Estate
Real estate firms need high-quality property listings and site maps that showcase properties at their best. Wide format printing allows for impressive displays that help close deals faster.
Focus on solutions that offer excellent photo reproduction and quick printing capabilities, allowing agencies to update listings rapidly as market conditions change.
Revenue Opportunities for Resellers
Success in the wide format printing market extends beyond initial equipment sales. Consider these revenue streams:
- Recurring supply sales with automated ordering systems
- Service contracts that guarantee uptime
- Training programs that ensure customer success
- Material partnerships that provide ongoing commission opportunities
Help your customers make the most of their investment by offering comprehensive solutions that address their specific industry challenges.
Choosing the Right Equipment: Making Smart Investment Decisions
Selecting wide format printing equipment requires thoughtful analysis to ensure your customer gets the best solution for their business. Here’s a comprehensive guide to evaluating customer needs and matching them with the right technology:
Equipment Selection Criteria
Production Volume Analysis
- Analyze current production data and anticipated growth
- Calculate peak capacity requirements including seasonal spikes
- Consider multiple shift operations impact on equipment durability
- Factor in typical turnaround times and deadline requirements
- Evaluate automated features needed for efficiency
Space and Installation Requirements
Physical Layout Considerations
- Account for full operational footprint including media loading space
- Plan for adequate ventilation
- Assess electrical requirements and facility readiness
- Consider ceiling height for roll media handling
- Design efficient workflow paths around equipment
Operator Expertise and Training
Staff Capability Assessment
- Evaluate current team’s technical proficiency
- Consider learning curve for new technology
- Plan comprehensive training programs
- Include backup operator training
- Factor in maintenance staff capabilities
Growth and Scalability
Future Business Planning
- Project 2-3 year business growth trajectory
- Identify emerging market opportunities
- Consider equipment upgrade paths
- Evaluate expansion into new applications
- Plan for technology advancement
Cost Analysis and ROI
Financial Considerations
- Calculate total ownership cost including:
- Equipment lease or purchase options
- Monthly supply expenses
- Maintenance contract costs
- Training investments
- Infrastructure upgrades
Develop ROI models based on:
- Projected monthly revenue
- Application-specific profit margins
- Labor savings opportunities
- Break-even timeline
- Market competitiveness
By thoroughly evaluating these elements with your customers, you can recommend equipment that not only meets their immediate needs but positions them for long-term success. ISI’s diverse portfolio ensures you’ll find the right match for every customer’s unique requirements.
Pro Tip: The goal isn’t just to sell equipment – it’s to provide solutions that drive customer success and build long-term partnerships.
Your Partnership with ISI
As the wide format printing market continues to evolve, partnering with a reliable distributor becomes increasingly important. ISI offers:
- The Best Upfront Price
- No or Low-Cost Shipping
- Blind Drop Distribution
- Pre-Configuration Services
- Financing Options
Your success is our priority! By understanding these industry applications and opportunities, you can better serve your customers while growing your business.
Ready to expand your wide format printing offerings? Contact your ISI representative today to discuss how we can help you capture these growing market opportunities.
Special Offer: Every Epson large format printer now includes Printerpoint Managed Print software—for free! Contact ISI today to learn more and see how Printerpoint can transform your business.
About ISI
Impression Solutions Inc. is a value-add, full-service distributor of printing and imaging solutions. ISI offers their dealers, resellers and their end users unparalleled service and support as an OEM full line authorized distributor of Kyocera monochrome and color printers, MFPs, Wide Format Printers, printer accessories, printer supplies and customized printing solutions.
Recent launches include Virtual Inventory Services and IS Docs, a turnkey Document Management program for Imaging Dealers to grow their monthly recurring revenues (MRR).
ISI maintains a full inventory of over 2,200 SKUs of printer products ready for same-day shipment from their 35,000 square feet of warehousing space in 5 distribution centers from coast to coast.
