The imaging industry is undergoing a major shift. As A4 printers and multifunction devices become increasingly reliable, cost-effective, and easier to manage remotely, more businesses are choosing them over traditional A3 copiers.
For copier and printer dealers, this shift opens the door to a massive opportunity: selling and delivering A4 devices outside your immediate service area.
The demand is there. The margins are strong. The barriers? Mostly logistical. Many dealers default to a “local only” mindset, serving businesses within their existing tech radius, where on-site installation and support is easier to control. But by thinking that way, you’re likely missing out on:
- Multi-location opportunities with current clients
- Regional or national RFPs
- Growth into new verticals and geographies
In this blog, we’ll explore why expanding beyond your traditional boundaries is more viable than ever, and how your dealership can take advantage of this shift without expanding your internal service or delivery team.
Why Dealers Miss Out on A4 Sales Outside Their Market
You might know this scenario all too well:
- An existing client wants to place A4 devices in five branch offices outside your state.
- A regional healthcare group asks for a proposal covering multiple counties.
- You come across a public bid requesting nationwide A4 rollout support.
You might have the best pricing, the best solution, and the best service reputation locally, but you walk away.
Why? Because it feels too hard to manage fulfillment, installation, and support from afar. This “service boundary mentality” has been a limiting factor in the imaging industry for decades. But the rise of reliable A4 devices changes the game.
Why A4 Is Perfect for Geographic Expansion
Unlike traditional A3 copiers, A4 printers are:
- Easier to ship
- Quicker to install
- Less dependent on frequent service calls
- More affordable for SMBs and enterprise branch locations
These characteristics make A4 an ideal platform for remote fulfillment. And when you factor in modern support tools and remote diagnostics, you can manage issues without sending a tech across state lines.
With the right strategy, you can compete for deals you used to ignore—and win them.
Benefits of Expanding Beyond Your Service Area
Here are just a few reasons imaging dealers should be looking outside their zip code.
1. Tap Into Multi-Location Opportunities
If you’re already serving regional or national brands, they likely have needs beyond your footprint. Adding A4 devices to remote offices helps solidify those relationships.
2. Respond to RFPs with Confidence
Larger RFPs often include multiple sites. Dealers who can fulfill orders anywhere are far more likely to win contracts.
3. Scale Revenue Without Scaling Overhead
Reaching new geographies doesn’t have to mean opening new offices or hiring more techs. A4 devices allow you to grow lean.
4. Beat Bigger Competitors
Many larger national providers are slow-moving. As a nimble local dealer with the ability to deliver remotely, you can outmaneuver them with speed, flexibility, and service.
5. Create Recurring Revenue Across Markets
Once you install a device in a new location, you open the door to ongoing supply sales, remote support contracts, and future upgrades.
What You’ll Need to Expand Your Reach
Successfully selling and delivering A4 devices across geographies requires a few key elements:
1. Reliable Devices with Low Service Requirements
Select A4 models known for high reliability and low maintenance. Inkjet and toner-based systems from trusted brands offer solid performance with minimal intervention.
2. Remote Support Capabilities
Equip your team to diagnose and support devices using remote monitoring tools. This reduces the need for on-site visits.
3. Logistics and Deployment Strategy
This is where most dealers struggle. Coordinating device prep, configuration, shipping, and customer communication for out-of-area installs requires planning and consistency.
That’s why having the right partner matters.
Meet Impression Solutions: Your National A4 Fulfillment Partner
If you’re ready to grow beyond your traditional market but don’t have the logistics in place, Impression Solutions, Inc. (ISI) can help.
ISI supports dealers nationwide with:
- Nationwide device distribution
- White-labeled drop-ship deliveries
- Pre-configuration services including network setup, IP addressing, default settings, asset tags, and user instructions
- Scalable fulfillment for everything from one-off placements to national rollouts
You maintain the customer relationship and brand. ISI handles the heavy lifting.
This means you can:
- Accept and deliver A4 orders across the country
- Bid on larger projects with confidence
- Focus your team on sales and local service, not shipping and staging
Don’t Let Boundaries Define Your Business
The market for A4 devices is growing. The demand is there. And your dealership already has the expertise and relationships to compete.
What you may be missing is the infrastructure to deliver.
That’s why now is the time to break out of your local-only mindset and explore what national A4 sales can do for your business.
With the right fulfillment and configuration partner, you can grow faster, smarter, and farther than ever before.
Want to learn how to take your A4 business beyond your backyard? Contact Impression Solutions today and discover how we help dealers like you sell and deliver A4 print solutions across the country—without building a national operation from scratch.
About ISI
Impression Solutions Inc. is a value-add, full-service distributor of printing and imaging solutions. ISI offers their dealers, resellers and their end users unparalleled service and support as an OEM full line authorized distributor of Kyocera monochrome and color printers, MFPs, Wide Format Printers, printer accessories, printer supplies and customized printing solutions.
Recent launches include Virtual Inventory Services and IS Docs, a turnkey Document Management program for Imaging Dealers to grow their monthly recurring revenues (MRR).
ISI maintains a full inventory of over 2,200 SKUs of printer products ready for same-day shipment from their 35,000 square feet of warehousing space in 5 distribution centers from coast to coast.
